![Priceline Kills Off William Shatner’s Character or Not? [VIDEO]](http://townsquare.media/site/79/files/2012/01/Shatners-final-commercial.jpg?w=980&q=75)
Priceline Kills Off William Shatner’s Character or Not? [VIDEO]
After 14 years of pitching Priceline.com, the company has decided to kill off William Shatner's character 'The Priceline Negotiator' in a fiery bus crash. Is this really the end of the character or is he set to miraculously return on Super Bowl Sunday?