Priceline Kills Off William Shatner’s Character or Not? [VIDEO]
After 14 years of pitching Priceline.com, the company has decided to kill off William Shatner’s character ‘The Priceline Negotiator’ in a fiery bus crash. Is this really the end of the character or is he set to miraculously return on Super Bowl Sunday?
In a new 30-second TV spot, Shatner as the Negotiator rescues panicked tourists from a bus teetering on a bridge’s railing.
“Save yourselves – some money,” he says, handing his cellphone to a passenger as he and the bus tumble into a dry creek bed. A violent explosion, real and computer-generated, follows.
But is it the end? Shatner is still under contract with the company could be resurrected on Super Bowl Sunday or could sell another item for Priceline. Stay tuned.