In MMA it’s important to keep an edge and have your opponent guessing all the time and Chael Sonnen is playing the “I’m a creepy hair fetish guy” approach for the ultimate psych out! Seriously though this is just as solid of an approach as my classic "get naked" psych out. No one wants to fight the naked dude and certainly nobody wants to get close enough to the dude who wants to touch people's hair. Jon Jones is going to want to keep a safe distance from Sonnen. Jones is going to be so distracted worrying about having his hair sniffed he's not going to be able to focus on the fight one bit.  Chael Sonnen, some might think you look creepy doing this but I see a genius at work!