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New Nike Shirts Are Irresponsible

Nike’s new T-Shirts are stirring up a lot of controversy across the country.  It brings me to question who is responsible for the ad campaign that seems to be promoting drug use.

WHDH screenshot

Obviously the people at a Nike store in Boston knew that they were making a mistake.  The new shirts that say “Dope” and “Get High” were in the window display of Nike Town on Newbury St in Boston.  The Mayor immediately took notice of this and the shirts are no longer out in the open.

I can’t say I blame him.  I don’t want to see a kid walking around in a shirt that reads “Get High”.  Nike has been doing creative clothing campaigns for a long time, but someone really dropped the ball on this one.  I think that it’s very irresponsible of a company of their magnitude to put out shirts like this.  Nike had released a statement saying that the shirts had nothing to do with drug use and they don’t condone it.  The shirts were instead made for extreme sports.  I don’t buy it.

Whenever there is some sort of double meaning, you have to be careful.  What’s next for Nike?  Shirts that are made for loggers that say “Got Wood”?  I think the next time one of the young guys at Nike tries to be witty, he should think twice.

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