After more than 40 years on television, the game show Price Is Right are looking to make a change.  It's starting to search for it's first male model with the winner being chosen by the show's audience.  The casting call will be part of a web based series streamed thru YouTube and The Price Is Right's webpage.   Do you have what it takes to show off a new car, caress a washing machine or help play Plinko then get to Los Angeles by August 30th.  Men will have to show off their skills, and showcasing talents in front of Price Is Right models and producers.  The finalists will be announced on the Price Is Right September 28th and the show's audience will be able to vote until October 3rd.

The open call will be held Thursday, Aug. 30, from 10 am to 2 pm PST at KCBS Studios, 4024 Radford Avenue, Studio City, California. www.PriceIsRight.com has official rules and eligibility requirements.  Unfortunately, it doesn't seem to be a long term deal as the winner will only be a model on the show for one week beginning October 15th.