This is bold move by Wal-Mart. On one hand they have a lovely display that shows pride for U-Albany. But on the other hand anyone who goes to U-Albany cannot buy this soda in fear of messing up the display.  If you get caught taking a box or two and making this display suddenly say something like “LABNY” not only do you look like a hatter, but now everyone will wonder what “Labny” is and why does Wal-Mart love it so much?