U2’s New Video Is Pretty Much What You Expect
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You probably saw a snippet of it during the Super Bowl commercial leading you to a free download of the song on iTunes, but the full video for U2‘s new song ‘Invisible’ has just arrived. And it’s pretty much what you’d expect.
Filmed in artsy black and white with lots of shadows and light filling out the edges, the four-minute clip features the band onstage. Of course, Bono is front and center, singing into a microphone that looks like one of those old-fashioned mics that dropped down into the boxing ring before Jake LaMotta took a beating.
The video was directed by music-video vet Mark Romanek, who shot the performance in Santa Monica last month. Not much happens . . . unless you consider the band striking a bunch of rock-god poses something happening. Oh, Bono does jump into the crowd and surfs for a few seconds. But since it’s not 1992, we really don’t see this as a big deal.
The free download of ‘Invisible,’ which the band made available on Super Bowl Sunday for a limited time, ended up raising more than $3 million for the AIDS-benefiting Global Fund. Next week, U2 will be Jimmy Fallon’s first music guest when he takes over ‘The Tonight Show’ hosting gig. They’ll also perform at the Oscars on March 2.
‘Invisible’ comes from U2’s upcoming 13th album, which was produced by Danger Mouse. There’s still no firm release date, but with ‘Invisible’ — the song and video — all over the place now, it probably won’t be long before it comes out and we see Bono’s face on magazine covers and wherever else Bono usually shows up for the next two years as the group makes its way across the globe.