Trent Reznor Lends Creative Touch to Daisy Streaming Service
Nine Inch Nails mastermind Trent Reznor revealed last fall that he had been working with sound specialists Beats by Dre on something pretty special and now we know what that is. Longtime music mogul Jimmy Iovine confirmed at a Beats by Dre event that Reznor is contributing to Daisy, a new music streaming service that has yet to launch.
Spin reports that Reznor's title is Chief Creative Officer and that the service will feature music brought to listener's ears by Beats Electronic, which Iovine co-founded. Though he didn't detail exactly what Reznor's duties would entail, Iovine stated that the musician would play a large role in Daisy's look and feel and will focus his energies toward "the connection between the artist and the consumer."
Iovine added, "What's missing from the digital music landscape is the cultural context. We need to bring an emotional connection back to the act of music discovery. With Trent and now [Daisy CEO Ian Rogers] we have the right team in place to do it." At present, the Daisy streaming service is tentatively expected to launch in the second half of 2013.