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	<title>Q 103 - Albany&#039;s #1 Rock Station &#187; neflix</title>
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		<title>Netflix Scraps Idea for Qwikster DVD-by-Mail Service</title>
		<link>http://q103albany.com/netflix-scraps-qwikster-dvd-by-mail-service/</link>
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		<pubDate>Mon, 10 Oct 2011 17:31:21 +0000</pubDate>
		<dc:creator>Shauna Wright</dc:creator>
				<category><![CDATA[National News]]></category>
		<category><![CDATA[dvd]]></category>
		<category><![CDATA[neflix]]></category>
		<category><![CDATA[qwikster]]></category>

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		<description><![CDATA[Netflix has been doing so much backpedaling lately, it’s surprising the company hasn’t adopted a bicycle for its logo. In the most recent reversal, Netflix announced Monday that it’s scrapping a plan to split its streaming and DVD-by-mail services into two different companies and would instead keep both under the Netflix name. The abandoned idea [...]]]></description>
			<content:encoded><![CDATA[<p>Netflix has been doing so much <a href="http://mediadecoder.blogs.nytimes.com/2011/10/10/netflix-abandons-plan-to-rent-dvds-on-qwikster/">backpedaling</a> lately, it’s surprising the company hasn’t adopted a bicycle for its logo.</p>
<p>In the most recent reversal, Netflix announced Monday that it’s scrapping a plan to split its streaming and DVD-by-mail services into two different companies and would instead keep both under the Netflix name. The abandoned idea would’ve seen the mailed DVD service take on the name Qwikster, with a separate website and separate billing.</p>
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