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Man Claims to Have Found Long-Lost Coca-Cola Recipe

Drew Weisholtz — Tue, 14 May 2013 22:00:53 +0000

Maybe you can beat the real thing. Cliff Kluge, of Ringgold, Georgia – who describes himself as a “treasure hunter” — claims to have come across an item as steeped in Americana as baseball and apple pie: a 1943 recipe for Coca-Cola. Since Coke protects its secret like a guard does Buckingham Palace, this could [...]

Coca Cola's Super Bowl 2013 Commercial Features Bizarre Desert Race

Jeremy Taylor — Sun, 27 Jan 2013 19:05:05 +0000

In the first of Coca Cola’s 2013 Super Bowl commercials we meet a man traveling the desert with a camel. In the distance is a giant bottle of Coke. Is it a mirage? It’s unclear, but as he gets closer he sees that a group of cowboys have also spotted the over-sized beverage. And so have a [...]

Coke Moves Its Secret Formula for All to See — Kind Of [VIDEO]

Shauna Wright — Sat, 10 Dec 2011 00:08:10 +0000

Since 1925, the secret recipe for Coca-Cola has been famously locked in a bank vault. But no more — to much fanfare, the coveted list of ingredients was moved Thursday to a new vault that’s on display at the World of Coca-Cola Museum at the company’s headquarters in downtown Atlanta.