Redbox Takes Page Out Of NetFlix Book And Raises Prices
For those of you who dumped NetFlix when they raised their prices in favor of the cheaper Redbox, you are once again in for a price increase. The DVD rental company has also decided to raise their prices a little bit.
Same story, different DVD rental company. Maybe it’s not as big of a price increase as NetFlix, but it’s still a kick in the teeth of loyal customers. Redbox announced yesterday that starting on October 31st they will start charging $1.20 for their daily DVD rentals, instead of $1. In reality it will cost $1.28 with tax, so it’s almost a .30 cent increase.
Redbox is still a pretty good value and they aren’t increasing the price of Blu-Rays or video game rentals which were already more than the $1 cost. According to the Washington Post the company tested the price increase in several cities and it revealed that their would only be a slight drop off in DVD rentals, nothing compared to NetFlix reporting that they had lost nearly 800,000 customers.