Motley Crue’s Nikki Sixx Encourages Fans to ‘Dig Deep’ and Purchase Full Albums Instead of Singles
While it’s not uncommon for Motley Crue bassist Nikki Sixx to share his thoughts and opinions with his fans through social networking, his latest words encompass something that impacts the music industry as a whole – the growing trend of purchasing single songs in lieu of the full album through digital outlets.
As technology continues to advance, the process for purchasing single songs on iTunes and similar outlets has become increasingly easy and convenient for music fans resulting in the decision to buy a full album more and more uncommon.
Sixx is encouraging fans to take the time to experience a whole album and body of work, promising that the pay-off is a much deeper love and appreciation for the artist’s music. He’s definitely got a valid point! Read his words below:
When I was scrounging through record shops as a kid you usually (unless you just shopped for single's) bought the whole album. I always fell deeper in love with the band because "ALL" their songs spoke to me. Of course some jumped out at you right away while others grew on you but you didn't skip any songs, you would listen from top to bottom over and over again.
When I started making albums I always believed the WHOLE album was the adventure. Of course there is the lead single for radio but when did THAT become the whole experience?
I talk to more and more people every day who tell me they only buy singles now. iTunes hasn't helped for that of course. We have asked them many times to bundle our album as one download so fans wouldn't cherry pick the hits and miss the hidden gems but it’s not part of their business model. I love iTunes and buy music almost daily from it but it still frustrates me. I just wish more people clicked "BUY ALBUM". Maybe I am old fashioned in how I believe music should be listened to but I refuse to ever buy just a band’s single. I always buy the WHOLE album. I encourage you to do the same. Technology may have changed but the fact that a band makes a WHOLE album for you hasn't. Dig deep and I promise you, you will fall deeper in love with the artist than you ever could only listening to one song.
Fans can share their thoughts with Sixx on his Facebook page here.
In other news, Sixx and his Motley Crue bandmates are gearing up for their return to Las Vegas for their second residency at the Joint at the Hard Rock Casino. The 12-show run kicks off Sept. 18 and runs through Oct. 6.