I was absolutely puzzled the first time I saw this but then I think I figured it out. This video is one of two things. This is either an elaborate fake or Brian here crashes through that ceiling at least 2 times a week. This seems like old news in the golf shop world these dudes live in. “Oh look, Brian fell from the ceiling like a horrible cat burglar again. Hold on let me get my Iphone out so I can tell Sheryl about this one.” Classic Brian.