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Canada’s New Anti-Smoking Campaign – Social Farting

Oh those crazy canucks from up north – with their national heath care and Nickelback. The same country that birthed us Bryan Adams now has given us something new to laugh at, a campaign for anti-smoking the stinks (literally).

This gem is meant to “show how ridiculousness social smoking is” and what better way to do that then compare smoking to farting, it’s all the same right?

Campaigns to tell you not to do something are sometimes the craziest. The people behind those campaigns believe the only way to get their point across is to go so over the top that you watch the commercial. My question – does the message get lost in the humor or the lack of reality?

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